ERP vs CRM : Customer Relationship Management (CRM) vs Enterprise Resource Planning (ERP)

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Definition of Customer Relationship Management (CRM)

Customer Relationship Management (CRM) consists in targeting, attracting and retaining good customers. It is an important factor for successful companies. However, CRM is much more than that !

From experience we know that customer relationships are not only important to the sales department, but to all services in your company and in (almost) all processes. We all come into contact with customers (directly or indirectly), right ?

Customer relations are divided into 5 pillars that are directly linked to your customers:

  • Contact management (day-to-day)
  • Opportunity management (prospection, sales quotes follow-up, …)
  • Marketing management (campaigns, lead generation, …)
  • Aftersales management (helpdesk, customer satisfaction, …)
  • Process management (administration, sales process, …)

CRM ensures that your customers are handled efficiently through each of these 5 pillars.

Definition of Enterprise Resource Planning (ERP)

ERP is a management tool that combines features that are indispensable for businesses :

  • Quote
  • Order management
  • Invoicing
  • Stock management
  • Accounting
  • Reporting
  • etc.

ERP makes sure all these elements and features are fully integrated.

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Purpose of ERP / CRM tools

ERP / CRM solutions offer businesses :

  • Increased efficiency
  • Better customer follow-up
  • Improved profitability
  • Central location for all information and administration
  • Faster reactions and better performance

Megabyte has teams that are specialized in ERP CRM. They will help you choose the best solution for your company and guide you through the installation and usage.

Contact, quote, training and service

Megabyte answers all your ERP CRM questions within 48h !